PR Agency Sapienza: Integrating Sustainable Development Goals (SDGs) into Our Values and Practices
At Sapienza, we place great emphasis on incorporating the Sustainable Development Goals (SDGs) into our company’s values and practical activities as part of our development strategy. In March 2024, the founder of Sapienza, Kateryna Zvereva, obtained a certificate from the "Business and Sustainable Development" training course. Since 2018, Sapienza has been actively promoting news, analytics, and practical information related to sustainable agricultural practices, climate change, and innovative sustainable technologies through its agri-media platforms: SEEDS.org.ua and Agri-Gator.com.ua. Additionally, our professional events inform attendees about the SDGs and the transformation of food systems, contributing to knowledge transfer.
In our daily operations, Sapienza takes progressive steps towards sustainable transformation. Our company's goals align with the SDGs and contribute to:
1. Environmental Sustainability:
Minimizing paper usage by transitioning to digital platforms for creating, distributing, and storing information—developing digital media, certified by the official Sapienza Information Agency.
Using energy-efficient equipment and renewable energy sources for our operations.
Encouraging remote work for journalists and analysts to reduce carbon emissions from commuting.
2. Social Sustainability:
Engaging with the community and agribusiness by highlighting local issues and events through free professional events for the agribusiness sector. This creates a platform for diverse opinions and dialogue.
3. Economic Sustainability:
Diversifying products and offering additional services, such as PR and analytics, alongside traditional journalism.
Investing in innovation and technology to adapt to changing market trends.
Implementing evaluation and reporting practices on Sapienza’s progress toward achieving the SDGs.
"By integrating these principles into our operations, we harmoniously achieve our company’s sustainability goals, in line with the SDGs," says Kateryna Zvierieva, founder of Sapienza.media.
"Our media platforms have the ability to reach a wide audience and raise awareness about the importance of sustainable farming and the role it plays in achieving sustainable development. By informing the public on issues such as climate change, food security, biodiversity conservation, and responsible land management, we believe we can contribute to a better understanding of these topics and encourage market participants to take action," adds Kateryna Zvereva.
By highlighting success stories, showcasing innovative solutions, and exposing unsustainable practices, our media can influence public opinion and policy decisions on sustainable development. This can also inspire individuals, communities, and businesses to take action for sustainable agriculture. Whether it’s adopting environmentally friendly farming methods, supporting local food systems, or investing in renewable energy sources, our media activities can empower people to make informed choices that promote sustainable development.
"We are always open to partnerships for implementing the SDGs—ready to collaborate with government institutions, non-profit organizations, businesses, and other stakeholders to drive collective action towards achieving the SDGs. By fostering dialogue and collaboration, we believe we can build partnerships that lead to effective initiatives and solutions," concludes Kateryna Zvierieva.